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Real estate mailings3/17/2023 A Local Connection With Potential Clients There are many reasons why direct mail is so well suited to the real estate industry, including: 1. Research has shown that consumers trust direct mail far more than digital channels, especially when it comes to purchasing decisions. A real estate agent might send a postcard, magnet, or other pieces of collateral to your home. A mortgage broker or real estate investor might send a letter outlining a specific offer. Let’s dive into more reasons why direct mail typically performs so well for real estate marketers: 5 Reasons Why Direct Mail Marketing is So Potent for Real Estate Marketers The local nature of the clientele and built-in social proof that comes with being a real estate agent and focusing on a local area make it an ideal platform. At the same time, automated software tools enable buyers, sellers and financiers to deploy highly targeted campaigns in minutes. That’s a lot of opportunity, so long as you are able to get your offer in front of your target market.ĭirect mail marketing is highly scalable, especially using new automated direct mail tools, making it uniquely suited for real estate marketing campaigns. Of them, 24% say they’ll be making a purchase within the next 12 months. The value of residential real estate alone is estimated at over $27 Trillion (yes, trillion) dollars in 2019.ģ6% of Americans plan to buy a home in the next five years. Real estate represents a massive part of the modern economy. A Scalable Prospecting System For The Massive Real Estate Market Interesting in learning more about what exactly direct mail is and why it is rebounding? Here’s a primer for you. Automated direct mail tools make it easy to deploy drip campaigns to nurture prospects over long periods of time.
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