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Linkedin campaign manager3/19/2023 ![]() ![]() There are several types of audiences on LinkedIn. Now that you know the type of campaign you want to set up, you must keep in mind the variety of audiences you can find on LinkedIn. This is because buyers journey as TOFU -> MOFU -> BOFU is more theoretical and it happens dynamically in real life. Rather interlink these campaigns if you are planning to retarget. Though we categorize campaigns into TOFU, MOFU, BOFU - we do not suggest to sequence campaigns in that order. ![]() The most common formats in this type of campaign are lead gen campaigns, landing pages, and conversational ads. In this case, the objective is more direct response and focused on conversions. How does your product - fit into the broader market solve the customers problems?īOFU - Bottom of the funnel campaigns are directed towards people who already understand what your product does and the problem it solves for them. This is where you can leverage more product marketing artifacts. The most common objectives in this type of campaign are content downloads and mid-funnel video views that explain to potential users how your B2B solution can help them solve a problem. ![]() MOFU - Middle of the funnel campaigns offer more information about your solution than TOFU ads and are meant to be created for those potential customers that are evaluating solutions such as the one you offer. Video views and website visits campaigns work great for TOFU. They might not be the ones that convert right away, but they help you get in front of more people with a limited budget. TOFU - Top of the funnel campaigns are great if you want to build your brand awareness and retargeting audiences. Now that you have looked at the checklist and decided LinkedIn meets your ad objectives, it is important to know the type of campaigns available. ❌ Your LTV is low or if your product/service has a low cost. ❌ You do not have a significant budget - must spend a few thousand to get anything out of it. ❌ You want to provide free trials (it's too expensive) ✅ You direct qualified traffic to your website, and then remarket to them Don't use LinkedIn ads if: ✅ You sell mid-market enterprise solutions ✅ You customers LTV are high ($10,000 /year or $2000 /month) ✅ You want to generate a bottom-funnel strategy to generate quality conversions ![]() Once you have figured that out, be sure to follow this checklist to make sure you should use this network for your LinkedIn Ads: It makes sense to use LinkedIn ads if: Unless you're targeting very specific accounts as part of your ABM strategy. Ideally, the audience size is a few 100,000 people. To do so, simply to go the campaign manager, add relevant targeting (job title, country, industry, org size etc) and see what the available audiences are. When you perform a batch create, the header X-RestLi-Method must be included in the request and set to BATCH_CREATE.The first step to creating a successful LinkedIn campaign is to check if the brand you are managing already has an audience on LinkedIn. Batch Operationsīatch operations may only be performed on entities that belong to the same Ad Account. For example, urn:li:SponsoredAccount:' \Ī successful response returns a 204 code. URN identifying the advertising account associated with the campaign. The number of elements in the response is greater than 100, and the API request does not contain pagination request parametersįor more information, see Pagination.A 400 Bad Request response with the message, "Specified count is larger than 1000" is returned if: The adCampaignGroupsV2 API implements pagination using the start and count parameters for several methods. ![]()
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